A unique blend of tradition and modernity: De Grandpré Chait unveils its new brand image

Montreal, October 16, 2024 – De Grandpré Chait is thrilled to unveil its new brand image today. This essential exercise aims to faithfully reflect the firm’s evolution, mission and values.

“This redesigned platform is the result of our determination to make a strong statement about who we are, and to promote the corporate culture of which we are so proud. At De Grandpré Chait, we want to push back our limits, with the same rigor and benevolence, while keeping the human element at the heart of our actions”, says Martin Raymond, Managing Partner of the firm.

It was essential for De Grandpré Chait to retain the essence and authenticity of its brand, while reflecting its modernity. That’s why the firm decided to rethink its identity to symbolize its ongoing evolution.

First, the firm refined the contours of its logo to embody elegance and agility. As for the new colors – black, greige and orange – they were chosen for their maturity and timelessness.

To reaffirm its commitment to its clients, partners and teams, De Grandpré Chait has reinforced its message with a new edition of its slogan: “Here to listen.” This change, albeit subtle, embodies its ongoing support.

The new tagline also reflects the firm’s mission: to humanize the traditional legal experience by cultivating clear communication and authentic relationships, to ensure that every client progresses confidently through their business journey.

Values that motivate us day after day

At De Grandpré Chait, we listen, understand and build authentic relationships with our clients. We hear beyond words. It’s this approach that gives us our strength: collective commitment. Collaboration with our clients and partners remains paramount.

We look beyond our clients’ businesses to capture their ambitions, challenges and dreams, with precision in action. Because it’s not just about the law, it’s about trust, commitment and exceeding expectations.

Our strength lies in our method: understanding before acting, listening before advising.

At De Grandpré Chait, we are committed to building relationships and keeping people at the heart of our values and actions.

De Grandpré Chait is here to listen.

To watch our launch video, click here.